Report · Mirror Report
Coming soonHow your positioning reads
against your named rival.
The Mirror Report is a flagship positioning read — posture, dimensions, owned claims, gaps, and actions — all evidence-linked to specific pages and quotes.
What's inside.
Strategic posture comparison
How each company frames itself — tagline, narrative, value proposition, primary audience, trust structure, and core metaphor. Side by side, with direct quotes from each surface.
- Tagline and headline language
- Narrative frame and story arc
- Primary audience signal
- Trust and credibility structure
Positioning dimensions
A structured table showing where you lead, where you trail, and where the territory is genuinely contested — across the dimensions buyers actually use to compare.
- Per-dimension strength mapping
- Evidence quotes per cell
- Source URLs for every claim
- Contested vs. owned territory
Owned claims and gaps
Every differentiation claim categorized: unique to you, shared with your rival, or quietly abandoned. Shows what you own, what's being copied, and what's open.
- Claims unique to each company
- Contested language and overlap
- Abandoned claims as opportunity signals
- Narrative gap analysis
Evidence-linked opportunities
3–5 scored, actionable findings. Each tied to a specific quote and URL, with severity rating and a clear recommended action for tightening or repositioning your narrative.
- Severity scoring
- Source quote and URL
- Recommended repositioning action
- Prioritized by strategic impact
When to run it.
Competitive positioning review
Get a high-confidence read of how your story stacks up against your most important rival before a planning cycle or board review.
Narrative tightening
Identify exactly which claims to sharpen, which to drop, and which gaps to exploit — backed by evidence from live surfaces.
Recurring baseline
Run it quarterly to track how the gap between you and a key competitor is widening or closing over time.