Report · Proof & Credibility Audit
Coming soonAre you claiming more
than you can prove?
The Proof & Credibility Audit evaluates how well your story is supported by evidence — identifying missing proof layers, under-supported claims, and the specific assets that would make your narrative airtight.
What's inside.
Proof inventory
A structured audit of all the proof assets you're using — testimonials, case studies, named customers, quantified outcomes, analyst citations, partner endorsements, and certifications.
- Proof type coverage
- Named customer inventory
- Quantified outcome count
- Analyst and partner signals
Claim-to-proof gap analysis
For each core claim you're making, whether there's adequate proof to support it — or whether you're asserting things you haven't yet earned the right to say.
- Core claim mapping
- Proof sufficiency scoring
- Under-supported claims
- Proof gaps by priority
Trust density recommendations
Specific proof assets to create, promote, or retire — prioritized by which gaps are most likely to cost you credibility with the buyers who matter most.
- Priority proof asset list
- Assets to retire or update
- Promotion recommendations
- Trust density improvement path
When to run it.
Pre-launch proof check
Before a launch or repositioning, verify your claims are adequately supported — so you're not making promises you can't back up in a skeptical buyer's evaluation.
Credibility audit for fundraising
Ensure your market position claims are supported by evidence an investor or board member would find credible, not just compelling.
Content strategy grounding
Identify which proof assets are missing before building a content plan — so the content you create actually supports the claims you most need to substantiate.