Report · Win/Loss Narrative Audit
Coming soonFind out which claims survive
a real buyer comparison.
The Win/Loss Narrative Audit shows which parts of your story hold up under head-to-head evaluation — and which ones a savvy buyer or a sharp competitor can take apart.
What's inside.
Story durability assessment
Which claims in your narrative hold up under direct comparison and which collapse the moment a buyer places them side-by-side with a competitor's version.
- Claim-by-claim durability scoring
- Head-to-head buyer comparison frame
- Vulnerable vs. defensible positions
- Evidence strength per claim
Vulnerable claim identification
The specific claims a competitor can credibly attack, undermine, or match — and which of your proof elements are too thin to survive scrutiny.
- High-risk claim flags
- Proof gap analysis
- Competitor counter-narrative mapping
- Weakest link identification
Narrative recovery moves
Concrete repositioning options for each vulnerable area — whether that means strengthening proof, shifting framing, or moving to more defensible territory.
- Repositioning recommendations
- Proof asset priorities
- Alternative framing options
- Urgency and impact scoring
When to run it.
Active competitive pressure
When a competitor is winning deals you should be closing — find out whether it's a positioning problem before assuming it's a product problem.
Messaging change validation
Before rolling out new positioning, test how it holds up in the head-to-head comparison a buyer will inevitably make.
Launch preparation
Pressure-test your launch narrative against the incumbent's story so you don't walk into your biggest moment with a vulnerable message.